Visuals for LinkedIn, the newsletter and talks are made in Claude Design from this system.
| Asset | Size | Notes |
|---|---|---|
| LinkedIn carousel | 1080 × 1350 per slide, one PDF | Slide 1: the sharpest finding. One claim per slide, with the essay's chart. Last slide: title, betsandships.com, the Waterline. |
| LinkedIn video | 1080 × 1080 square | Drawn scenes, captions in Vollkorn, a hook frame first (it becomes the thumbnail). |
| LinkedIn single image | 1200 × 1200 or 1080 × 1350 | The finding, the chart, the Signature. |
| LinkedIn banner | 1584 × 396 | Wordmark and tagline; keep the left third clear. |
| Social preview (OG) | 1200 × 630 | Generated by the site (make_og.py). |
Few words on an image: the finding first, plain, in the brand voice. Dark is the default.
The full working rules (voice, fact-checking, the draft format, UTM tagging) are in the brand/ folder of the direduryan/betsandships repository. Known gaps between this system and the live site are listed in the "Cleanup plan" section.
The Bets & Ships newsletter
Get the next one by email
For product leaders and hiring managers: how product work is changing after AI, with the evidence attached.
- One essay every TuesdayHow product work is changing.
- The evidence attachedCharts, numbers, every source.
- Case studies from the buildThe tools, and what broke.
Free. You’ll get one email to confirm first.