About

Talking to users without leading them, and what to do with the transcripts once a model can summarize them for you.

Prioritization, roadmaps and saying no. Where a bet comes from, which number tells you whether it was a good one, and what measuring it does to the team.

How you tell whether an AI feature actually works, and what a first score is worth once you have one.

Building the prototype rather than describing it, the toolset that makes that routine, and what it changes about the argument.

What the product role is turning into, before and after AI, written down while it happens rather than afterward.

What an interview can still test when a model can write the take-home, and which old signals are now noise.

How many PMs a team needs now, where they sit, and the handovers that decide more than the process does.

Openings, headcount and pay, each with its source: where the demand went and what the AI-focused roles pay.

Product strategy, positioning and the call about what not to build. Twenty-plus startups and corporate productization initiatives since 2022, most recently as product consultant at Doğuş Teknoloji. Fractional and advisory work included.

Sessions for product teams: discovery that doesn’t lead the witness, prioritization, and building a roadmap people actually trust. Send rough dates and who is in the room.

“Product Design for Professionals” at Brick Institute, a cohort-based program running since 2023 — a hundred-plus students and working professionals so far.

Write to me directly. Corrections, disagreements and speaking requests all welcome — if a post is wrong, say so and I’ll fix it and note the change. Pitches for guest posts, less so.

Fifteen minutes, on my calendar, without the two emails it usually takes to find a slot. Pick a time that suits you.

Long-form replies and the occasional argument. The better place to disagree with something in public.